Whether you're a seasonal shop or open all year it can be a grind as an owner/operator of a frozen dessert business. As the hot summer season winds down we want to get the most out the last few weeks before the cooler weather approaches.
When autumn is peaking around the corner, you have to start to adjust your strategy and start thinking about getting the most out of the fall season. Just because most of your customer base might've disappeared and some of your summer help went back to school it doesn't mean your season is over. You can still take advantage of the weekends and use the autumn season to benefit your bottom line. The summer season passes every year, but there is still opportunity in the following months. Watch the video below to learn how to make the most of the end of the summer season and start thinking about the fall season.