Creating Your Own Ice Cream Brand 

Why create your own ice cream brand. It's all about profit, branding and quality. Creating and selling novelty frozen dessert items in your store can help with a variety of  activities that can help grow your ice cream business. First of all, it helps to drive sales and profits. Having a novelty item that consumers can't get anywhere else creates a demand and product around your product. Selling these items so the customer can take them home means your product is always at the forefront of their minds.

Having your own product will help you build your brand and exposure by having your unique product being seen outside of your storefront.  Have your products be unique. Do not sell the generic flavors that people can get anywhere. It's better to create your own unique product and flavors that people will associate your store and brand with.

If you display your pints in a position that attracts customers you can usually have a good turnover rate. You can sell your pints anywhere between $4.99 - $6.99 depending on the popularity of your product.

The novelty market is huge right now. Years ago, you used to go to the supermarket and see a freezer aisle of gallon ice cream tins. now you go to the same supermarket and you’ll quarts and pints of specialized, unique ice cream. Though it’s half the size of a gallon container the price is often double. Why? Because people want to buy quality nowadays. They want quality ingredients, fresh ingredients and unique flavors. They’re not looking for the low grade generic brands. When you make your own ice cream, you have the ability and opportunity to make these high quality unique flavors and sell them for a higher price.

See more about creating your own products: Taking Novelty Products on the Run